Final Fantasy wanted to broaden their reach with the release of Final Fantasy 7. Using Clutchpoints and NBA Influencers, we planned to take FF7 to a wider audience.
Coronavirus set in and scraped our plans for video and content production. Our strategy had to change with very short notice.
Within a thight schegule, we were able to recruit some of the largest NBA players in social, who are also gamers, to promote Final Fantasy with Clutchpoints, and create custom content with us. We combined the influencer's content with Clutchpoints own custom social content and integration.