Final Fantasy

Service
Influencer Marketing
Tactics
Search / Influencers / NBA Talent / Paid Distribution
Time
April 2020
Objective
Final Fantasy wanted to broaden their reach with the release of Final Fantasy 7. Using Clutchpoints and NBA Influencers, we planned to take FF7 to a wider audience.
Challenge
Coronavirus set in and scraped our plans for video and content production. Our strategy had to change with very short notice.
Solution
Within a thight schegule, we were able to recruit some of the largest NBA players in social, who are also gamers, to promote Final Fantasy with Clutchpoints, and create custom content with us. We combined the influencer's content with Clutchpoints own custom social content and integration.
24%
Higher CTR
Than our typical caming campaign
72%
Over-delivery
Across entire campaign
3x
Over-Perfomance
Over our sponsored posts and branded content

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Branded Content
Branded Content
Branded Content