Nike

Service
Branded Content
Tactics
Search / Social / Influencers / Content
Time
August 2020
Objective
Kobe Bryant was more than a sports icon, he influenced a generation around the world to be better. Nike created the film “Better’ in the fall of 2020, to honor Kobe.
Challenge
Nike’s goal was organic views and organic engagement, but guaranteeing that was not easy.
Solution
We worked with Nike and Weiden & Kennedy to identify some of the most engaging sports influencers in social, that could post Nikes video, and make it go viral.
3.5m
Organic views
Video distribution with no paid media
.05
Cost per view
Across entire campaign
3x
Over-Perfomance
Over our sponsored posts and branded content

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Branded Content
Ecommerce Marketing
Ecommerce Marketing