Rogue Fitness

Service
Ecommerce Marketing
Tactics
Search Marketing / Paid Social / Email Marketing / Programmatic
Time
2009 - 2014
Objective
From the earliest days of Rogue Fitness, we created the marketing operation for the company. This included all paid and organic marketing; in digital, broadcast, print, and out of home. When Rogue started, our objective was to stand out among our competition and be the number one source for CrossFit training equipment.
Challenge
As a new ecommerce store, our challenges were across-the-board. Establishing our brand presence on all the major platforms like Google, Facebook and YouTube, was essential to creating an efficient marketing platform. Customer acquisition was put through an ROAS marketing process, which insured the lowest possible cost per sale, as every marketing dollar spent was scrutinized and studied.
Solution
We created a retail ecommerce marketing platform that drove Rogue Fitness to become the leader in fitness equipment. This included SEO and SEM, full Google platform adoption, Facebook Paid and organic growth resulting in a 2,000,000+ follower Facebook page. Rogue Fitness is now a 1000+ person company, and one of the fastest-growing ecommerce start-ups in the US.
Expertise
Built large paid search program
Facebook, Instagram paid media, Retargeting & Data. Built and managed pages
Built and managed Youtube channel. Managed Youtube paid video distribution
Managed programmatic video, rich media and display
Managed influencer marketing strategy
Created and managed annual black friday campaign
Built and managed email marketing program
Managed Amazon content marketing Ad buy

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