SK-II P&G

Service
Branded Content
Tactics
Branded Content / Influencers
Time
2016
Objective
P&G and SK-II wanted to launch SK-II in the United States. But they wanted to reach women over the age of 30, in an engaging and organic way.
Challenge
Paid media banners and video ads would not connect with the SK-II consumer. P&G needed a better way to launch SK-II in the US.
Solution
Working with The Young Turks, we created a 4 episode video series called “The Leftover Women”, which was a branded content, investigative journalism series. The series garnered millions of views on YouTube and helped to support of the launch of SK-II in the United States.
5m
Organic views
Video distribution with no paid media
.02
Cost per view
Across entire campaign
5x
Over-Perfomance
Over our sponsored posts and branded content

See more

Branded Content
Branded Content
Branded Content